“Be the change that you want to see in the world.” – Mhatma Gandhi
Too often in life, we wait around for someone else to instigate the changes we want to see. We doubt our own ability and become paralyzed to action, thinking either we are not solely capable of bringing the changes about, or that someone else will get around to it.
But this inability to act alone is all in our head. Because history bears witness that the most extraordinary things were done by the most ordinary people.
And this individual action is certainly the need of the hour for India – the land of great contrasts! While the country has 53 billionaires, it also has 17 million child labourers. While it has a galloping GDP growth, it also has 2 million children dying before their first birthday due to the lack of immunizations and medical facilities.
So if we have ever wished to be able to do something for the greater good, the time could not be more right. We don’t have to make radical changes for our efforts to count, because the small changes make a big difference. Contribute today!
“Sustainability, social equality and the environment are now business problems. And corporate leaders can't depend on governments to solve them...” – Peter Senge, Founder, Society for Organisational Learning
Real and long-lasting change can only be ushered in when all of us come together to make it possible. Inclination towards social responsibility and contribution to sustainable development is fast becoming the mark of distinction for leading corporate and top brands. Corporate Social Responsibility is the continuous commitment of a corporate body to improve community well being through discretionary business practices and ethical contributions of corporate resources. Mallen Baker—writer, speaker and CSR expert—defines CSR as a strategic act, “a way companies manage the business processes to produce an overall positive impact on society.” Integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long term success, competitiveness and sustainability. CSR initiatives facilitate corporate to build a dominant brand that reverberates with their key stakeholders—customers, employees, government and general public.